InWEnt Seminar: “Regional Marketing: Branding of Products and Regions", 20th -25th September, 2010, Zschortau/ Leipzig, Germany


Selected participants from Albania, Bosnia and Herzegovina, Croatia, Kosovo (UNSCR 1244), Macedonia, Montenegro and Serbia (specialists, executives and  decision-makers  with  multiplying functions from local, regional and national governmental and non-governmental organizations supporting the management of regional development initiatives; local/regional development agencies within public administration, as well as public private partnerships (PPP)  and counterparts  of  German  and  international  development  cooperation  in  the  respective Countries, participated on InWEnt Seminar entitled “Regional Marketing: Branding of Products and Regions”.

The seminar was part of the InWent Capacity Building sequence on “EU-Integration of Rural Economic Areas” and was focused on the topics of Regional Branding and Marketing in the context of the relevant legal framework of the EU, as well as best practice examples from Germany and other countries.