Technical discussion: ”Wine trade markets – opportunities for the region of South-East Europe”, 11-12 May, 2011, Kutjevo, Croatia


Minutes from the presentationsMinutes from the Technical discussionFrom the field visit_winery in Kutjevo

More than 20 participants, representatives of the Ministries of Agriculture from the wine sector, representatives of national associations of wine producers, representatives of wine roads and representatives of wineries, all from South- East Europe gathered together in Kutjevo, Croatia to discuss about the opportunities to approach various wine trade markets.

The technical discussion was organized by the SWG within the SWG – GIZ ORF Project: “Improving the competitiveness of companies and organizations from Southeastern Europe in the agricultural and food sector through the implementation of food quality standards and increased regional networking”.

Topics such as: National legislations related to wine sector; Wine trade and possibilities for the South-East Europe wine sector in the process of EU integration; Best practices; Opportunities and chances for the small wineries to actively join or initiate activities towards development and sustainability of integrated rural tourism and indirect export to the EU and worldwide, were presented and discussed.

Since participants involved in the wine trade from most of the SEE countries met in Kutjevo and discussed in a very positive atmosphere, one of the conclusions drown out by the end of the Technical discussion was the idea for establishment of WG on wine within SWG. The WG consisted from Representatives from the ministries, associations and experts from the Region should work on issues of common interest and thus will support the improvement of cooperation between associations of wineries and strengthening of regional cooperation in the wine sector.

Other important conclusions which came out of this regional event were the following:

– It is necessary to explore the opportunities for joint approach of SEE wines to the markets of the third countries – such as South Korea, China, Hong Kong etc..;
– In cooperation with Gaisenheim research institute – assessment on the buyers perception of Balkan / SEE wines in Germany should be made;
– Possibilities to conduct a study on how wine buyers decide on SEE wine should be considered

You can download Program here and Presentations here