Improved the offer and promotion of new tourism products in Bratunac, B&H

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The Women Association Priroda is operational for 21 years in the Municipality of Bratunac, Republic of Srpska, B&H and the region with the mission of improving the quality of living of women and their families. Their strategic goals are community development, creating a society of equal opportunities and economic empowerment of women, promoting coexistence and lifelong learning.

To empower women economically, in 2020, in partnership with Women Association Maja Bratunac, and with the support of RCC, they created two new tourist products in the Municipality of Bratunac – the Health Trail and the House of Health and Tradition. The idea is to establish center for the development of rural tourism, but also a place for better presentation and selling of products created through women’s agribusiness (souvenirs, processed fruits and vegetables, and other products made by women).

The Health Trail is 22.6 km long with the highest elevation Skaradovica at an altitude of 680 m, connects the hilly part of the Municipality of Bratunac with the River Drina, and from Repovac, through Kik, along Glogova and Slapasnica to the famous resort Paradise Beach on the banks of the River Drina.

After this project, it was necessary to complete the contents of the trail and the house, and through the donation of SWG RRD in partnership with GIZ, additional equipment for the house was procured: wooden table with benches, info desk, shelves, computer equipment, and for the trail additional signposts and trimmer for its maintenance.

The SWG within the project: “Diversification of economic activities in rural areas of Southeast Europe through value chain development” supported the proposed activity for strengthening the online communication, promotion and marketing of the touristic activities and the new trails. Procurement of new equipment will support the Women Association Priroda in better online functioning, most importantly promoting the touristic services that have affected their operation as a result of the COVID-19 pandemic.