Improved the value chain in the contemporary production of local traditional products according to old recipes

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“Improving the value chain in the contemporary production of local traditional products according to old recipes and their better market placement”

Slavica Vracaric is mother of five (5) children, she lives and work in the village Kremna near Uzice, Serbia.

To seize the opportunities for gaining revenues and other economic and social benefits through all-seasons active vacation, Agricultural household Opstanak owned by Slavica Vracaric identified tourism as an anchor industry to stimulate underdeveloped traditional production value chain. This is a lever to grow their business in the region and to pull resources to develop.

With the new grant investment, procurement of professional steam bakery oven for drying and baking bread, ready meals, meat, jam, marmalade, fruits and vegetables will ensure best plum jam drying process. This equipment is necessary for the process of making a traditional dry plum cake shaped and wrapped in vine or cabbage leaves or other packaging to preserve its biological and chemical characteristics.

Project activities include digitalization as well, through development of new logo and new web page as a tool for business development. Digital marketing channels – websites and social networks, creating network profiles to increase the competitiveness of traditional products, raise visibility, expand the market and demand for products.

The investment is supported within the Project: “Diversification of economic activities in rural areas of Southeast Europe: value chain investment support and capacity building” implemented by SWG RRD in partnership with GIZ.