The Regional Rural Development Standing Working Group (SWG), the German International cooperation (GIZ) and the Food and Agriculture Organization of the United Nations (FAO), following the overall goals of projects: ” Rural development through integrated forest and water resources management in Southeast Europe: Rural perspectives: qualification, reintegration and (self) employment”, as well as “Implementation of short value chain development in cross-border areas in the Western Balkan region”, has organised a 3-day capacity development workshop on “Capacity building for networking among the stakeholders in apple and tourism sectors in the cross-border region Prespa” through:
- joint promotion and marketing of products and services as part of the apple and tourism value chain with a view to enhancing cooperation and creating business partnerships;
- connecting traditional and innovative products with tourism offers in Prespa;
- creating and maintaining new products and services in the region of Prespa;
- creating joint business development strategy.
This event was a follow up on the workshop “Fostering integrated economic development through sustainable use of natural resources and greening of value chains” organized in April 2017, where the stakeholders from Prespa were introduced to specific planning and development tools such as the Business Canvas Model (BMC).
The workshop was held in the period 20-22 November 2017 at the hotel “Lakeview” in Otesevo, Macedonia. In total 23 participants from Albania and Macedonia, representing different relevant sectors within tourism and apple production, took part in the workshop.