High unemployment and the resulting emigration are two of the most pressing problems in the rural areas of South-Eastern Europe. To counteract this, the regional SWG GIZ project “Rural development through integrated forest and water resources management in Southeast Europe: Rural perspectives: qualification, reintegration and (self)employment” pursues the goal of improving the exploitation of economic potential in rural areas. The targeted promotion of economic diversification and the creation of employment opportunities in the areas of tourism, agriculture and forestry will create opportunities for the local people to stay and opportunities for returnees to re-integrate successfully into society.
One of the people supported by this project in this particular way is the returnee Dragan Petric and through him the Serbian Alpine Club Kamena Gora. Together, they have used the financial support they have received to revive Kamena Gora. By using various formats of active vacation, such as hiking and cycling tours, they successfully transformed the region into a tourist destination.