“Capacity building for improvement of rural tourism services and products and networking among the tourism stakeholders in the cross-border region Sharra”, 23 – 25 November 2017 in Mavrovo, Macedonia

The Regional Rural Development Standing Working Group (SWG), the German International cooperation (GIZ) and the Food and Agriculture Organization of the United Nations (FAO), following the overall goals of the projects ” Rural development through integrated forest and water resources management in Southeast Europe: Rural perspectives: qualification, reintegration and (self) employment”, as well as “Implementation of short value chain development in cross-border areas in the Western Balkan region”, has organised a 3-day capacity development workshop on “Capacity building for improvement of rural tourism services and products and networking among the tourism stakeholders in the cross-border region Sharra” through:

–           creating and maintaining new products and services in the region of Sharra (improved production methods, product innovation, protection/certification, marketing);
–           joint promotion and marketing of products and services as part of the tourism value chain with a view to enhancing cooperation and creating business partnerships;
–           connecting traditional and innovative products in complementary tourism offer in Sharra;
–           creating joint business development strategy.

This event was a follow up of the workshop “Fostering integrated economic development through sustainable use of natural resources and greening of value chains” organized in April 2017, where the stakeholders from Sharra were introduced with the specific planning and development tools such as the Business Canvas Model (BMC).

The workshop was held in the period 23 – 25.11.2017 at the hotel “Alpina” in Mavrovo, Macedonia. In total 16 participants from Kosovo*, Albania and Macedonia, representing different relevant sectors within tourism, took part in the workshop. The SWG and FAO international expertise was used to conduct the training and coaching activities, providing opportunity for exchange of experiences, as well as development of ideas for possible joint actions among participants. The training and coaching was conducted with a participatory approach through plenary and working group discussions.

*This designation is without prejudice to positions on status, and is in line with UNSCR 1244 and the ICJ Opinion on the Kosovo declaration of independence.

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