The two-day workshop wqs focused on the rural tourism service providers (rural households, degustation centers, eco-villages, rural households, and other providers in rural tourist facilities or for those who intend to be engage in rural tourism) with the aim to build capacity and to improve business in rural area.
The main goal of the training was to present the modern market approach and how to build up a brand in the market in order improve their business performances. Participants gained knowledge about the importance of added value of services and the importance of building good relations with each consumer, following their requirements and modern market trends.
Throughout the two-day training, participants had the opportunity to gain a deeper understanding of utilizing digital sales channels such as Booking, Airbnb, and TripAdvisor. They also had the chance to create, improve, and present both successful and less successful examples of booking profiles. Valuable feedback, as well as further advice, was generously shared with all participants to help them enhance their digital marketing strategies.
Customer relations training aimed at presenting the modern market approach, modern customers' behavior and needs and the importance of building the relationship with the customers as well as retaining them.
Within the two-day training nineteen participants had an opportunity to learn more about using digital sales channels/Booking, Airbnb, TripAdvisor. Also, they learned to create, improve and present the good and not so good examples of booking profiles.
Twenty participants from Albania and North Macedonia participated in the culinary workshop in Pogradec,...
Participants on the training enjoyed preparing traditional Albanian recipes, like spinach pie, pispili and trofta fish, and learned “cooking secrets” for the great traditional taste, from the experienced chef of Hotel “Perla”. This workshop helped stakeholders to learn more on safety standards, rural offer, and presentation of food in rural facilities.