The International Festival of Nature and Cultural Heritage "Žestival" is an economic and tourist event organized by the City of Užice in cooperation with partners from the public, private and civil sectors with the aim of affirming and promoting cultural heritage, nature, tradition, rural areas, as well as the promotion and placement of authentic and traditional products of the Republic of Serbia and the neighboring Western Balkan countries.
This initiative aims to establish a direct connection between local suppliers and the diaspora, fostering collaboration and boosting local economies. Additionally, the event aligns with the goal of promoting regional culture, preserving traditions, and creating an authentic experience for visitors, all while emphasizing sustainability and environmental consciousness.
Traditional event gathered forty-eight exhibitors from Teslic and the region presenting their agricultural products, handicrafts and souvenirs which visitors of the fair had the opportunity to buy, but also to find out more information about agricultural production from this area and tourist protentional of the Municipality of Teslic.
When you visit Nova Varos and Zlatar Mountain you have to try Zlatar cheese, Zlatar kajmak and buckwheat pie traditional specialties from this area. Regional event Golden hands of Zlatar promotes traditional food and artisan products from Zlatar and other parts of Serbia.
The Regional Rural Development Standing Working Group (SWG) supported applications from qualified applicants in the Western Balkans countries/territories of Albania, Bosnia and Herzegovina, Kosovo*,...
The Fair brought together over forty exhibitors from B&H, Serbia and Croatia contributing to the organization of the Fair. In addition to the exhibition part, the program of the fair was accompanied with traditional folklore dance, presentation of the projects implemented by the Agricultural Cooperative Tarevci and the presentation of the sponsors of this year's International Fair of Rural Creativity.