People-to-people (P2P) event/action is a tool for strengthening the networking, cooperation, promotion of the cross-border regions and their cultural, traditional, natural heritage. The event/action is enabling the economic potential, both in terms of products and services, as well as for further development of the cross-border regions. Organization of regional manifestations, events, round table discussions, and trade fairs enabling local stakeholders to present offer from their respective areas and provides an excellent model for creation of sustainable partnership for other open calls in the cross-border regions. This has result in an increased sense of joint identity and networking in the cross-border regions.