Wine

Promotion and information campaigns are needed to make the wine sector more attractive for young producers and make consumers aware of wine as part of a healthy Mediterranean diet. The wine sector continues to aim at high-quality wine and access to research, innovation and knowledge will encourage wineries to improve the quality of their grape and wine production.

The focus of discussion was on opportunities for adding value to grapes and wine through the adaptation of sustainable production and marketing practices. The discussion related to the legislative actions on wine and viticulture and future actions per country/territory were elaborated during the meeting.

Raising awareness on the major challenges for integrating sustainable grape and wine production in the Western Balkans, including its linkage with rural tourism, is the first step ahead. Promotion and information campaigns are needed.