Project: Support to the Inbound Tourism Development in the Western Balkans Cross-Border Rural Areas


The project will primarily contribute to the improved market integration and expanded market linkages of firms within targeted value chains: inbound tourism and agriculture and ag processing. It will bring stakeholders together to develop joint products/packages that will combine unique ecotourism, rural tourism, adventure tourism with gastronomic experiences. Through the promotional activities the project will provide links to targeted potential international customers.

The objectives of the project:

  • To increase the level of integration of ecotourism, rural tourism and adventure tourism value chains in rural cross-border regions of the Western Balkans and strengthen the cooperation among their participants
  • To build the capacity of ecotourism, rural tourism and adventure tourism value chain participants to meet the requirements of the target market
  • To apply marketing approach in inbound tourism development in the Western Balkans
  • To obtain endorsement (by national authorities responsible for rural development) of relevant policy recommendations related to inbound tourism in rural areas in the Western Balkans.

Project covers Countries/territories:

  • Albania
  • Bosnia and Herzegovina
  • Kosovo*
  • Montenegro
  • North Macedonia
  • Serbia

Project is commissioned by the USAID Economic Development, Governance and Enterprise Growth Project (EDGE).

Expected project duration: 1 October 2020 – 31 December 2021