The training “Rural Business Development and Using Digital Sales Channels” was organized from 25-27 September in Pogradec, a city located on the shores of Lake Ohrid in southeastern Albania, known for its stunning surroundings as one of the oldest and deepest lakes in Europe is part of the UNESCO World Heritage Site.
During the training, the participants had an opportunity to learn more about the importance of digitalization and the benefits of being promoted on online booking engines/Booking, Airbnb, TripAdvisor. Also, they learned how to create content that points out the best about their business, how improve and present the good and not so good examples of booking profiles as well as how to respond to reviews and maintain a good relationship with guests.
Throughout the 2-days workshop, participants enjoyed and shared their experiences, and had an opportunity to have individual consultations and work together with a mentor for crating and improving the general performance of their businesses in online channels.
This activity was supported by the project: “Promotion of Economic Diversification of Rural Areas in Southeast Europe (SEDRA II) in SEE- Value chain capacity building on agriculture and rural tourism to streamline rural employment opportunities” implemented in partnership by GIZ and SWG.
