The purpose of the gathering in Ohrid, North Macedonia from 26-28 October, 2022 was to contribute to the development of the Western Balkans as a single Adventure Travel Destination by strengthening regional cooperation and to create possibilities for the participants to exchange on the latest tourism trends and business possibilities, increase knowledge and skills, and explore the potential for the establishment of a regional structure such as a Western Balkans Adventure Travel Association.
The objectives set to improve networking among private adventure travel businesses in the Western Balkans and increase regional cooperation, to learn more on the latest trends in outdoor tourism, and to increase the understanding of the needs and challenges of adventure travel were met.
