First training out of eight in total for tourism service providers from the Western Balkan countries/territories was organized in Krushevo, North Macedonia. The topic of the training is Social Media Content Creation.
Main goals of the training:
- To achieve an understanding of quality social media content and user experience;
- To improve the branding and storytelling of the products marketed;
- To reach new audiences;
- To create a marketing strategy.
The activity is part of the USAID Economic Development, Governance and Enterprise Growth Project, Support to the Inbound Tourism Development in the Western Balkans Cross-Border Rural Areas. The project is implemented by SWG and co-financed by SWG and USAID’s Economic Development, Governance and Enterprise Growth Project.