Two-day training on the topic Customer relationship was held in Ohrid, North Macedonia. The main goal of the training was for the participants to learn the modern market approach and how to build up a brand in the market in order improve their business performances.
The participants that attended the training were representatives of MSMEs, guesthouses, small producers and processors and rural tourism service providers. Additionally, two representatives/organizers from SWG and one SWG external tourism marketing expert were present.
During the training, participants mastered the importance of branding (brand voice, visual identity, standards) and PR related to communication with consumers as well as the creation of standards that speak on behalf of the brand. They learned the importance of added value of services and the importance of building good relations with each consumer, following their requirements and modern market trends.
This activity is supported by the project: “Promotion of Economic Diversification of Rural Areas in Southeast Europe (SEDRA II) in SEE- Value chain capacity building on agriculture and rural tourism to streamline rural employment opportunities” implemented in partnership by GIZ and SWG.