Family business Frigo Lukic comes from small town Arilje located in the heart of the most famous raspberry region of Serbia. They are dealing with freezing and processing of frozen fruit, mainly raspberries, blackberries, plums, apples, blueberries and cherries. As an addition to that, company produces fresh natural juices, which are made exclusively from fruits that are grown and carefully harvested on their plantations. With a long tradition, company creates a network with other local fruit producers with goal to promote a region and jointly appear on the market to enlarge market competitiveness.
The opening of the E-store will give them the opportunity to reach market on much efficient way and fulfill growing market demand for traditional fruit products from this geographic areas, with great opportunity for hiring of young’s from rural area. This family business has a special focus on youth in all segments of production including support of rural youth producers of fruit and honey.
SWG Action Business Expansion with E-Commerce is financed under the project “Promotion of Economic Diversification in Rural Areas of Southeastern Europe (SEDRA II) in SEE – Value chain capacity building on agriculture and rural tourism to promote rural employment opportunities” implemented in partnership by GIZ and SWG.
