ORGANAUTS Negotino is a company for production, trade and services, focused on the production and trade of long shelf products. The biggest part of their revenues comes from three products: Organic madzun – which is a molasses-like syrup obtained after condensing juices of the fruit – must, Organic Grape Recheli (or Reccel) is a jam with fruity pieces made from Madzun and different kinds of fruits (plum, apricot), and Kacana (or K’cana sol, Smashed salt). Is a traditional Macedonian spice made from ground and baked corn that accompanies the meat dishes like lamb, goat meat, pork and chicken very well. Best usage is for baked meat or for preparation of dips.
Opening their online store for selling organic products will bring a significant impact on increasing sales and income, as well as increased brand awareness, will lead to possible new additional employees, new market opportunities, and will gain competitive advantage and will increase the brand awareness which will lead to increased sales and revenue.
SWG Action Business Expansion with E-Commerce is financed under the project “Promotion of Economic Diversification in Rural Areas of Southeastern Europe (SEDRA II) in SEE – Value chain capacity building on agriculture and rural tourism to promote rural employment opportunities” implemented in partnership by GIZ and SWG.