Promoting tourism potential and local produce of Zupa region


The fair marks a significant milestone in the region, offering a platform for local producers, suppliers, and service providers to showcase their domestic products, souvenirs, and services. This initiative aims to establish a direct connection between local suppliers and the diaspora, fostering collaboration and boosting local economies. Additionally, the event aligns with the goal of promoting regional culture, preserving traditions, and creating an authentic experience for visitors, all while emphasizing sustainability and environmental consciousness. The focal point of the event is the interaction between local producers and the diaspora, with an array of offerings including local gastronomic specialties, souvenirs, medicinal plants, and tourist guides. Accommodation facilities, restaurants, and tour operators are also participating, presenting a comprehensive view of the region’s tourism potential.

In line with the theme of environmental awareness, a special workshop focusing on ecology and the environment was organized for children. Expert trainers and educators lead the workshop, enabling children to learn through creative play, facilitated by ecological Legos. This initiative seeks to instill environmental consciousness in the younger generation while fostering socialization and learning in an engaging manner.

Regional event “Promotion of Tourist Potential and Local Products of the Zupa and Podgora Regions” in Prizren aimed at strengthening the connections between local producers and the diaspora. By showcasing a diverse range of products and services, the fair not only supports local economies but also highlights the cultural richness and environmental responsibility of the region.

The event is organized by the ‘Sarski planinari’ association and is supported by the ‘People to people’ activities under the project “Promoting Economic Diversification of Rural Areas in Southeast Europe (SEDRA II) – Value chain capacity building on agriculture and rural tourism to streamline rural employment opportunities”, implemented in partnership by GIZ and the Regional Rural Development Standing Working Group (SWG RRD).